Louis Vuitton’s New Soho Atelier Is A Personal Artist For Your Carry On

Louis Vuitton has two of the most recognizable initials in the world. But, thanks to the luxe label's new Soho workshop, you can now trump the LV with your own branding. Yes, the downtown flagship has just opened their first in-store atelier. This means that if you shop the wares you can get your own personal stamp on them — literally. Craftsmen will be on hand to hot press your initials into luggage tags and steady-handed painters will adorn your leather trunks and bags with your initials (or, whatever else you can dream up). But don't worry if you're not in the market for these pieces just yet, it's still cool to pop by and see them get made-over right before your eyes. Click through to see what we mean.