In a social media world filled with oversharing,
questionable selfies,
and plain old TMI, Eva Chen has somehow struck a perfect balance. Sure, the Lucky editor-in-chief keeps her
thousands of followers clued into her life — ‘gramming outfits in her signature #EvaChenPose,
dishing beauty advice, even introducing the world to her new daughter — but somehow, it all seems surprisingly genuine. Turns out, the editor’s
strategy lies in, well, knowing when to edit herself.
As Racked reported from her recent South by Southwest panel, Chen adheres
to a strict Instagram limit: She posts no more than five photos a day, and spreads her selfies out every five
to 10 posts. Although Chen admitted that she made
an Instagram for her three-month-old baby, Ren, she told the crowd that the
private account is only for family and friends, who ask to see photos of her
child. (Sort of the modern-day form of carrying around baby pictures in a
wallet).