With certain scents come certain memories. Old Spice might bring back moments with a high school boyfriend; a whiff of Chanel N°5 conjures time spent at your grandma's house. And, if there were a scent that embodied the '90s, it was (in my opinion) from Bath & Body Works. Remember Cucumber Melon? Pearberry? Country Apple? Well, it looks like the dream of the '90s is alive at Bath & Body Works.
The brand caught on to our gentle nudging and has chosen to resurrect some of these long-gone fan favorites. As part of its #FlashbackFragrance campaign, from June 8 through July 5, the brand is bringing back six scents that we know and love, including White Tea & Ginger, Plumeria, Pearberry, Juniper Breeze, Cucumber Melon, and Country Apple. Although the packaging will be updated, the overall essence of the gels, mists, and body lotions that guided you through puberty will remain. We can already smell the middle school nostalgia.
"These are our customers’ most-loved fragrances — they’re the ones they have amazing memories and stories of," says Phuong Ireland, Director of Brand Development for Bath & Body Works. "They're iconic to the Bath & Body Works heritage and what we were known for for a long time."
Act fast come June 8, because, if we know anything, it's that '90s kids are suckers for a good throwback. This stuff will sell out fast.
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