5 Under-The-Radar Beauty Brands You Need To Know

In a market dominated by established brands—both drugstore and luxury—it's still refreshing to know there are some unique, undiscovered beauty lines out there worth giving a shot. And, worthy of adding to your list of beauty essentials. So, we did some indie beauty brand cool-hunting and tracked down five under-the-radar beauty lines that are poised to be the next products everyone is talking about.