ASOS Launches Bridesmaid Line, Solves Your Group-Dressing Problems

We all know that nothing divides a group of bridesmaids faster than — gulp — selecting the dress. It's a difficult process for all parties involved — we've been there. Finding a style that jives with everyone's personal style is next to impossible, and buying the dress can get wildly pricey. Then, there's the question of whether any of you will ever wear it again (pretty sure our closets know the answer to that one).

Well, ASOS has heard our laments. The brand is rolling out its own collection of gently-priced bridesmaid dresses that you definitely won't turn your back on once the ceremony is over. And, the line is available to purchase starting today, right in time for wedding season. Click through to see 11 reasons we're falling head over heels for ASOS this spring.