Unless you're a fit model or an animated mannequin, finding a pair of jeans that fits and flatters is one of the most frustrating things undertakings possible, shopping-wise. However, a new service called Bodymetrics now promises to cut down the time spent in agonizing in the dressing room, thanks to a body-scanning technology that's already been proven to have a 90% success rate when tested in a Selfridge shop.
60% of those who got their body scanned ended up buying a pair of jeans in-store. Unlike TSA body scanners, this machine doesn't seem to need any human operator to interpret the images, with a digitized system telling you immediate what your body shape is, and which pairs of jeans from brands like Seven For All Mankind, J Brand, Citizens of Humanity, and more, will be your fit best. Bodymetrics plans on being available in at least 100 different spots in the U.S. in the next two years. (WWD)
Photo: Via WWD
