Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
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Name: Diane Birch
Ten-second bio: "I sing, write songs, play the keys, live in Williamsburg, Brooklyn, and am about to release my second album."
Favorite '80s memory: "Going through my older sister's closet."
Favorite GUESS memory: "The iconic ads."
Favorite returning '80s fashion trend: "Lace, velvet, and leather together."
Drew Anniversary Top, $79, available at Guess.
Photographed by Michael Flores