Can you tell us a bit about Monarch? Why did you decide on this hue for Refinery29? What sort of girl wears it?
"Monarch is a stunning and hauntingly unusual shade designed to be a butterfly-like finish with a fine iridescent sheen over a sheer red. The stunning hand-dipped shimmer gives it an 'other-worldly' look, but because the red underneath is sheer, it is super easy to wear. Think of it as the most glamorous lip shine ever. Anyone can wear it just as any caterpillar can become a butterfly."
"Ten different ways to wear red! All mine, of course!"
"Tell them that full pigment lipstick may not be for them, but these days there are many fabulous sheer colors that show your natural lip underneath. It makes the lipstick seem less extreme. Everyone has to give new lipsticks a try!"
"No. Any color when done with a chic (think Parisian) approach can be wonderful."
"Looking for my idea of perfect lipsticks and not finding them!"
"I don't believe in any rules. I believe in doing what makes you feel good about yourself, because if you feel good you look good."