Is This The Coolest Bridal Store Ever?

Between pushy sales folks and limited selections, finding the dress doesn’t necessarily come stress free. But, for San Francisco ladies, it’s about to get a lot easier — and way more stylish. After months of anticipation, Loho Bride finally landed in the city's Potrero Hill 'hood last week. It promises to provide brides-to-be with unique boho options that extend way beyond princess ball gowns. Think Stone Cold Fox with a NorCal twist.

Loho Bride (which stands for "league of her own") features easy-to-wear pieces from indie designers like Bo & Luca and Daughters of Simone, all featuring one-of-a-kind-feeling details in comfy-yet-elevated silhouettes. These dresses are practically made for a lovely outdoor soirée in Wine Country.

"There is a cool shift happening and designers and brides are breaking the rules," says owner and creative director Christy Baird, who has a background in bridal design (and previously helped found cult label Daughters of Simone). "I love knowing that we've created a comfortable place."

If you want to get a sneak peek of what's in store, you're in luck. We have a beautiful gallery of Loho's debut styles, and they're truly breathtaking. Peruse our favorite finds, and if you're in the market for the perfect dress (or jumpsuit!), be sure to sign up to arrange an appointment, stat!