Luxury Beauty Brands Are Just About The Label
Like a designer bag festooned with labels, a luxe beauty product signifies someone's status in the world and lets people know just how fancy they are. To luxe-brand detractors, it says, "I can afford the best of the best, and I want you to know it." Sure, they can spend $6 on a drugstore lipstick in the same shade, but without those interlocking C's, what's the point? Not to mention the fact that many luxury lines are owned by companies that make many drugstore brands, so all those innovative ingredients and high-tech formulas eventually trickle down to the bargain brands. The common consensus amongst the anti-luxury crowd is that people who are devoted only to designer brands refuse to venture outside their spoiled bubble.
Luxury Beauty Brands Are Just Better Quality
For luxury-lovers, it's not about the label or the price tag — it's about what's inside that monogrammed bottle. Sure recognizable brands are nice, but it's the connotation behind that label — one of quality, high standards, and, yes, prestige — that drives devotees to shell out their hard-earned cash. That satisfying heft of a Tom Ford lipstick, for instance, doesn't come cheap — even in the manufacturing process. And when you get into high-concept creams that harness next-generation technologies, that's bound to cost more than a bargain cream with basic emollients. Want formulas that don't budge and pigments that look just as lush on your skin as they do in the tube? Those things cost a pretty penny to make, so you're going to have to drop some dough. And while it's true that many high-priced ingredients trickle down into drugstore products, they don't do so in the same concentration, meaning you lose a lot of the efficacy behind those formerly power-packed formulas.
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Photo: Via Chanel