Play Hooky With This It-Girl Editor

What part of London do you love? For Purple online director Paula Goldstein Di Principe, it’s North London. Hampstead to be exact. The Essex native and now, NW3 dweller, loves nothing more than taking a trip around John Keats’s house, the Everyman Cinema, and Ruby Violet’s ice cream bar — all on the same day. And lucky us, we got to tag along, too. We caught up with this stylish individual to talk favourite designers (hint: J.W.Anderson), the joys of travel, and how to survive London Fashion Week.