Well, call us crazy, but costume parties had us fooled. From daisy dukes to gingham shirts, we thought there was no better way to show American pride than donning a Budweiser bikini under a ripped denim vest — 'til now. Get ready to push aside those apple pies and Fourth of July beer cans, because Ralph Lauren's new outfits are so patriotic, you might be moved to recite the Pledge.
The designer just unveiled Team U.S.A.'s uniforms for the opening and closing ceremonies at the London Olympics, and they're just as glorious as you'd expect. Inspired by the 1948 Games — the last time U.S.A. competed in England — the outfits are classic Americana from top to bottom with no denim in sight. With form-fitted blazers sporting the signature Polo logo, button-down shirts, and navy berets, the looks practically ooze red, white, and blue. And, best of all: They're going to make our fine American ladies and gents look as snazzy as can be.
The menswear looks, complete with crisp-white slacks and dress shoes, almost seem like a suited-up version of U.S. Navy uniforms (which, as Fleet Week reminds us, we're fans!). The women's uniforms, on the other hand, are a bit school-girl-sans-sex-appeal, but they're classic nonetheless. Those knee-length skirts and tie-scarves may seem somewhat modest for athletes who live in beach volleyball uniforms and skin-tight bathing suits, but we have no doubt that our country's finest (and most athletic) will look positively timeless as they march during Danny Boyle's £27 million spectacular.
In case you'd like to get a little closer to the action, Ralph Lauren has also designed a classic Americana wardrobe for athletes to wear around the Olympic Village between their events, which is also for sale online. Just think of it this way: A $165 track jacket is much easier than trying to keep up with any Olympian workout.
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