Travel & Guides

Ekovaruhuset appears, at first glance, not unlike any of the many shops popping up on the Lower East Side: stark white walls, wood floors, sparsely merchandised. But this quaint, miniature storefront, with its quirky disco ball and shadow-box-turned-jewelry-display-cases, is on a mission to reshape the way its customers view their role as consumers of fashion. A designer herself, Swedish proprietress Johanna Hofring has made it her goal to sell wares that are not only organic and eco-friendly, but are also produced in decent working environments for fair wages.

Stocking items from all over the world--including her own line of dyed dresses with delicate, crocheted trim, as well as well-known green labels like Three As Four and Misericordia--this stand-out eco-boutique proves you don't have to swap conscientiousness for great style.