Superior Preference Mousse Absolue Hair Color

L'Oreal Paris introduces the 1st reusable automatic hair color. Absolute color perfection at the push of a button. Automatic, Reusable Color: With just one push, the perfect ratio of color and activator creme is automatically mixed for an easy application. Our no-mix, reusable system keeps color fresh and allows for seamless root touch ups or multiple applications on shorter hair as soon as you are ready to re-color.