Deep breath. Ready? The background music may or may not have been stolen from the Glee credits. Nobody just eats plain toast like that. The ridiculous facial expression affected by JF when he casually reminds himself to add a dash of nutmeg. The fact that when he says, "make sure she does, ladies," it actually sounds like, "make sure she dies, ladies." Why does the camera follow him, and then he beckons the camera to follow him?
The sad part about all this is that the concept is actually pretty cool (See Wes Anderson's similar ad for American Express). And we would've probably found this charming enough to giggle at if the execution weren't such an epic fail. Once again, are you trolling us, James Franco? Are you once again wondering if he meant to do this bizarre performance on purpose? We think this commercial needs to take its own advice: Perfect timing doesn't hurt.
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