Colbert: Lulelemon CEO’s Fat-Shaming Makes Women Work Out Harder

By now, you probably know that Lululemon CEO Chip Wilson has a habit of saying some pretty unbelievable stuff. He's written that he named Lululemon with three Ls because "the letter 'L'...does not exist in Japanese phonetics." He told a journalist in 2005, "It's funny to watch them try and say it."

In a blog post in 2009, Wilson wrote an interesting take on the history of the sexual revolution, noting that with birth control, "[females] no longer had to 'make' relationships work," and thus came "the era of divorces."

Oh, here's another nugget: "Breast cancer also came into prominence in the 1990s. I suggest this was due to the number of cigarette-smoking Power Women who were on the pill...and taking on the stress previously left to men in the working world."

Hear that, ladies? With gender equality comes cancer.

And, of course, his company made headlines recently when it decided to resell pants that it had recalled for being excessively sheer — which Wilson initially blamed on women's bodies instead of shoddy construction or inappropriate materials — for $92 a pair.

On Monday's episode of The Colbert Report, Stephen Colbert named Wilson his "Alpha Dog of the Week" for his many insights on the female experience, and suggested that fat-shaming his customers is actually a marketing ploy to get them to work out harder and buy more pants.