Black Beauty Brands Instagram Hair Makeup Skin Care

Skip navigation!

Begin Slideshow

Instagram is the one-stop shop where we digest news, creep on our crushes, and find a ton of beauty inspo. But in my humble opinion, one of the coolest aspects of the app is the fact that each user has a totally different experience based on which accounts they follow. While your timeline might be chock-full of Colourpop-painted lids and Lime Crime lips, you may not be clued in to some of the smaller Black-owned brand accounts that exist.

Visibility is so crucial, and often, new and smaller labels end up living in the shadows of their more established counterparts. Which is something we want to change — now. Ahead, check out the Black-owned brands that have the potential to take over your timeline. Prepare to click the follow button eight times.

More from Makeup

Dedicated Feature

I’m Showing Up For My Community, Thanks To The Power Of Makeup

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Shawna Hudson

Dedicated Feature

Why Makeup Is A Powerful Tool For Shifting Your Aura, According T...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Andrea Cheng

31 Party Makeup Looks For Every Winter Soirée

Dedicated Feature

A Dental Student By Day, A Beauty Girly By Night: This Is How Mak...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Fawnia Soo Hoo

15 e.l.f. Products That Aren’t Viral Yet (But Totally Shoul...

Celebrity Beauty

Zoey Deutch Is My Party Makeup Inspiration — & Her MUA Told Me Ho...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Even if you haven’t heard

Joey King Has Always Been An e.l.f. Girl — & Now It’s Official

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I may not have much (read:

by Karina Hoshikawa

Burgundy Makeup For Fall? It’s Easier To Pull Off Than You Think

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When it comes to fall beaut

by Karina Hoshikawa

7 Brides Share Their Biggest Wedding Day Hair & Makeup Regrets

The Best Spooky Season Beauty Launches To Try

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. As much as we love curating

by Karina Hoshikawa

Meet The New Concealer That Has Replaced Our Foundation

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. On days when we want to wea

This “Blurring” Foundation Is The First One That Actually Does Wh...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. For many makeup-wearers, fo

by Karina Hoshikawa