15 Cult-Favourite Japanese Beauty Brands — & The Products That Made Them Famous
Last Updated 21June,2023, 8:26 am
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Bar a handful of recognisable names like Tatcha, Shiseido and SK-II, Japanese beauty brands are relatively unknown to most people here in Australia.
While Korean beauty has permeated the beauty landscape, J-Beauty is still finding its feet. But thanks to an influx of interest on social media (#jbeauty has accumulated 241.2M views on TikTok alone), it's had an explosive rise in popularity.
Whether you're well-acquainted with the country's overwhelming array of skincare and makeup or fresh to the J-Beauty scene, there's something for everyone as far as Japanese beauty is concerned.
Whether you're well-acquainted with the country's overwhelming array of skincare and makeup or fresh to the J-Beauty scene, there's something for everyone as far as Japanese beauty is concerned.
Ahead, find 15 of Japan's best beauty brands — and the products that earned them their cult following.
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