Why Are New Year’s Financial Resolutions So Hard To Keep?

Dear Cautiously Ambitious,

A few years ago, around the start of a new year, I found myself walking around my neighbourhood with a friend of mine. As we were enjoying our walk, coffees in hand, he asked me what my goals were for the year.  

Achieving our goals can be elusive for many reasons. Goals often require you to change your behaviour, act in the face of your fears, and navigate circumstances outside of your control. So even if you succeed in changing the thing within your control — yourself — you are still subject to outside circumstances, like a pandemic, or whatever the hell the stock market is doing. Realistically, there’s kind of a flaw inherent in setting out to achieve a specific outcome in life. When you don’t arrive at your intended destination, because a lot of things are out of our control — you’ve failed. I realised that the way we typically set goals isn’t the best way to attain meaningful achievement in our lives.

So, I responded to my friend: “This year, my goal is to have no goals.” It’s not that I don’t want to achieve things or to self-direct my life — on the contrary. But, what I’ve observed from the successes I’ve had is that achievement often requires an approach where you don’t focus on an outcome with a finish line. Instead, it’s about the process that’s committed to. So rather than having a goal to save $14,500, it’s committing to save 20% of every inflow — indefinitely. Our goals need to be less about arriving at a destination and more about the journey. 

Sounds corny, but a study published in the Journal of Personality and Social Psychology: Attitudes and Social Cognition showed that people who viewed their goals as “completing a journey” as opposed to “arriving at a destination” were more likely to maintain good behaviours. And ultimately, that’s what we’re trying to do: maintain good behaviours, consistently, over time.

I’ve failed at achieving plenty of financial goals. There were years where I didn’t save as much as I’d have liked, and times that I’ve grossly overestimated how quickly I thought I could get out of credit card debt. I’ve rigidly clung to underpaying jobs because I had an end destination in my mind, and I was terrified of letting go of that goal. But when I started to focus on the journey, I became flexible with the outcome and, in my experience, I ended up achieving more than I would have imagined. 

If you’re thinking of how to fine-tune your financial resolutions for long-term success, here are some ways to reframe your goal-setting.

What is it that you really want? And, how does money help you fulfil that? Let yourself connect with your desires. For some, looking at your desires might not resonate as much as looking closely at your fears. What are you most afraid of? What does that mean in terms of money and financial goals? Being aligned with your desires and fears is a fundamental part of achievement; otherwise, you’ll be fighting against your will whether you’re conscious of it or not.

Focus on one goal first. What sets great apart from good is the ability to focus on one thing at a time. With one goal, you can get your footing, build a track record, and once the new system is a habit that requires little to no effort, it’s much easier to find the next set of goals you’d like to reach for.

If you have already discovered the reason why your goal is important — excellent. If not, get to the root of why reaching a goal is important to you. What will it mean to accomplish this goal? What will it feel like? What are the things you can do to stay connected to your why? 

Break down your single goal into a set of behaviours that would precede actually attaining this goal. For example, if my goal is to save a year’s worth of expenses, the things that need to happen include saving a part of every paycheque and any other inflow of money, whether that’s tax refunds, bonuses, or gifts.

I can systemise the behaviour I need to achieve my goal by first choosing how much I can reasonably save with each paycheque — let’s say that’s around 25%. Then, I’ll set it up so that the savings are automatically deposited from my paycheque. This kind of systemisation, where it’s done automatically, is helpful for obvious reasons. You only have to set it up once.

Alternately, since my actual pay varies with my business income, I’ve had to set up a system where I manually make these transfers on the 10th and 25th of every month. I’ve had to train myself to create the habit. But once this system became a habit, over time, I realised that I was on my way to reach my goal, and even saved much more than I thought I could.

If I’ve tried to implement my system for saving more money, but I still feel too far away from reaching a certain milestone, I may need to take a closer look at the system. Do I need to increase my savings percentage? Do I need to earn more? Or maybe both? If I need to earn more, how can I systematically approach that problem?

In this context, not achieving your goal doesn’t have to feel like a personal failure. We can simply examine why the system is or isn’t functioning. If it isn’t functioning, that’s a useful sign that something needs to be reexamined. 

Most of my greatest successes have come from systematically minimising the ways I could potentially fail. Instead of relying on willpower, I assume I won’t have any and I try to solve for that shortcoming. Having separate accounts for spending and saving, for example, is a way to protect you from yourself. So is keeping your emergency fund at a bank that’s different from the bank you have your checking account with.

Having a healthy set of teeth isn’t the result of brushing your teeth thoroughly once, or even a few times. Consistency over an entire lifetime is what’s required to make progress. Especially since our habits are one of the few things we can control. 

If you can create a good habit, you may find that the progress you’re able to sustain is much more fulfilling than simply reaching a goal. In The Karate Kid, Mr. Miyagi makes Daniel apply wax on and off a car, over and over again. The goal wasn’t to get the car shining. The goal was to have the movement become so ingrained that it would be a habit.

Having even one person hold you accountable can help you stick to your new habits. According to the American Society of Training and Development (ASTD), you have a 65% of attaining a goal if you have someone holding you accountable. However, you can bump that up to 95% if you have an accountability buddy you have periodic check-ins with. You can try finding a friend who is also looking for accountability; you can join an accountability group; you can hire a virtual assistant that you report to. Accountability works really well for me; it’s easy for me to feel accountable to my audience, because I have to practice what I preach.

There will always be financial shocks and economic downturns. We have to recognise where we have agency in our lives and focus on moving the needle where we can. For everything else, it’s a constant practice of letting go.

I hope this helps you reframe how you set goals in your life, and I hope that you can fall in love with the journey — because truly, that’s all there ever is.

Your financial friend,

Paco