24 Women-Owned Beauty Brands That We Love To Love

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or other compensation from the links on this page.

Here at Refinery29 Australia, we celebrate women 365 days a year. One of the best ways you, too, can do that is by supporting women-founded brands whenever possible — and luckily, the beauty industry is not lacking in terms of female founders who embody what it means to be innovators, visionaries, and generally inspiring in every way.

With the Australian beauty industry projected to generate a cool $11.37 billion AUD in revenue in 2024, according to Torrens University (in the United States, this number is closer to $150 billion AUD), it's no secret that women are largely fuelling the industry's appetite for beauty products. (Although, friendly reminder that gender is a construct and anyone can and should enjoy concealer and perfume.) However, with female entrepreneurs receiving less than 3% of venture capital, we still have a long way to go — and not just in the beauty space.

These 24 brands are by no means an exhaustive list of our favourite female founders, so watch this space as we update this post as new, amazing brands inevitably make our radar. In the meantime, peruse a small sampling of brands we love in the slides to come.