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In 2020, we consumers know how to buy — and as a result, drive change — based on our beliefs. (Just look at the green beauty boom.) But when it comes to diversity, are our makeup bags and closets reflective of our inclusive values?
Toronto-born, New York-based designer Aurora James (founder of the Beyoncé-approved Brother Vellies accessories brand) is asking a similar question to Canada’s biggest companies. Her 15 Percent Pledge calls on major Canadian retailers to commit 15% of their shelf space to BIPOC-owned brands. So far, the uptake has been slow, but that doesn’t mean you’re stuck without options.
From coast to coast to coast, Canada’s BIPOC beauty founders are formulating results-based products, stepping up the sustainability, giving back to the community and, of course, empowering us to look and feel our best. Here, 12 must-know brands and hot picks to start your cart.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
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