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Between their designer collaborations, studio collections and conscious exclusive drops, navigating HM.com is anything but easy. Fortunately for us, the beloved fast fashion brand has created a solution: the Trends page.
Hidden in the 'Shop by Concept' area of the website's main menu, this under-the-radar shopping tool is designed to take the stress out of sorting through all 9,331 options on the brand's site. The trend section includes only the most of-the-moment styles, from Jacquemus-inspired mini dresses to KKW-approved bike shorts.
To get you started, we handpicked 27 of our favourite items from the trend section and loaded them up in the slideshow ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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