Two months ago, Frances Bean Cobain made her modelling debut (and possibly her last gig) for Marc Jacobs. The spawn of Courtney Love and Kurt Cobain couldn't have gotten a better gig: Jacobs' collection was heavily influenced by grunge and the '90s, so she was the perfect face for the campaign. But Angelenos noticed something a little off about her Melrose Avenue billboard recently.
Dazed reports that there was a slight change to the ad. Namely, some graffiti. But don't fret, it wasn't the work of delinquents — the magazine reports that Marc Jacobs gave Cobain free reign to do whatever she wanted to the billboard and let's just say every liberty was taken.
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Cobain added "witch witch she’s a witch" in bright red paint to the black-and-white image. It's fitting, since Cobain is an artist herself and her art-world pseudonym is The Space Witch. She also added a colourful sheriff's badge and an abstract pointy-nosed mask over her own visage. We're not sure how David Sims, the famed photographer who shot the original campaign, would feel about Cobain's tagging, but it sure is a bold and bright addition to the usually greyscale ad. Of course, Marc Jacobs and Cobain posted the entire artistic process to Instagram. In a short video, you can see Cobain and her coven of best pals taking spray paint to the larger-than-life ad.
The tagging could be Cobain's way of bidding adieu to the entire modelling world. She insisted that the Marc Jacobs campaign would be a one-time thing.
"I don’t think I’ll be modelling for anybody else for a very long time — this is 100% outside my comfort zone. I wouldn’t have done it with anyone other than Marc," Cobain told Vogue when the ad made its debut.
But Cobain isn't the only rock-and-roll royalty to front a Marc Jacobs campaign. Her mother joined goth rocker Marilyn Manson in Jacobs' autumn/winter 2016 campaign, which remained untouched by the hands of the Space Witch.