Kylie Jenner Fans Think She Just Revealed Her Baby's Gender With A Phone Case

We're into week three of Kylie Jenner pregnancy rumours, and is the cosmetics mogul/reality-TV star hiding out and waiting for this all to blow over? Not a chance. This is a daughter of Kris Jenner. She knows what to do with gossip, whether it's true or not: Blow it up even bigger. That is what some believe she was doing today on Snapchat on Monday, when Jenner posted a photo of some Kylie Cosmetics phone cases.

"Which one? I'm thinking blue," Jenner captioned the pics of cases featuring blue and pink lip colours.

As Teen Vogue pointed out, almost immediately, fans began to wonder if she was using this as a "gender reveal" of the child no one in the family will confirm she's carrying. As this logic goes, blue means she's having a boy.

"What if Kylie has just revealed the gender of her baby???" @Margheisherex tweeted.

This also carries over to today's Instagram post, in which Jenner is wearing a very baggy blue shirt, which conspiracy theorists (read: everyone) are wont to point out completely hides the presence or lack thereof of a pregnant belly.

Also, also, she snapped a photo of three delicious cinnamon buns, ergo, they say, she is speaking of buns in the proverbial oven.

There's a chance all of this is actually in reference to sister Kim's pregnant surrogate (confirmed) and/or sister Khloe's also rumoured pregnancy. Maybe Kim's expecting triplets?

Option C: Jenner is giving a master class in managing publicity. By not confirming or denying the status of her womb (which is her business alone), she has everyone hanging on her every post. Now we're poised to buy new Kylie lip kits and phone cases we didn't even realise we needed. This is almost better than Kim Kardashian herself could have done. Colour us impressed.