I was in the two in 100 women who get pregnant after using a condom, and then the one in 20 women who get pregnant after taking the morning after pill.
The morning after pill is much more likely to work if taken in the first 24 hours after unprotected sex, and becomes less effective as time passes.
There is no reason why these pills can't be offered over the counter in the same way – and at a similar cost – as drugs like paracetamol and ibuprofen.