In October 2010 something new came along. Instagram was launched and, with it, came the illusion of the better self. The notion that you could project the perfection of a person living their best life to the world.
We followed people with unattainable lifestyles and tried to emulate them, continuing to buy into the idea we’d been brought up on that anything was possible, even though everything around us in real life said otherwise.
We see ourselves through the eyes of others. We think about how our actions - what we do and where we go - will translate into a post or a story. We are constantly on the outside, looking in on our own lives.