Coach x Champion Took Their Collab To TikTok

On Tuesday, Coach announced the launch of its first collaboration with heritage sportswear brand Champion. While the partnership between the high fashion brand that has a slot on the NYFW calendar and the athletic brand known for its sweats and hoodies may appear unexpected, the Coach x Champion collection feels like it could easily fit under either of the brands. Coach's famed C logo seamlessly appears on Champion’s signature loungewear offerings, while Champion's logo adds a touch of colour to Coach's leather bags and shearling jackets. 

Though both brands have long been around — Champion launched in 1919; Coach in 1941 — the campaign shot for the collaboration feels fresh and forward-looking thanks to its stars. The brands tapped Paloma Elsesser — a Vogue cover star, who has walked in runway shows for everyone from Fendi to Eckhaus Latta — as well as TikTok favourites Wisdom Kaye, Jeffrey Tung, and Maha Gondal.

Shot by photographer Alessandro Simonetti, the campaign shows off the playful nature of the collection, with on-trend pieces like bucket hats, leather joggers, and logo-covered, shearling bombers. Also included in the collection are youthful T-shirts, with slogans like “I’d rather be in Rochester. It’s got it!” — a nod to Champion, which was originally based in Rochester, NY — and everyone’s go-to zip-up hoodies that, at first glance, appear to have Coach C’s on them, but instead, feature Champion’s logos, further proving how organic the partnership is.

To mark the Coach x Champion Athleticwear launch, the brands debuted a TikTok series titled “How to Coach a Champion,” which stars Kaye, who was named the platform’s most fashionable user by Vogue; Gondal, a stylist; and singer-actor Tung. The challenge invites fans of both brands to participate in a handful of games and tests that were inspired by the two brands. 

For Millenials and Gen Zers, the Coach x Champion collection is like the grown-up version of the staples they grew up with. And with loungewear continuing to dominate our every sartorial move, there really is no limit to how many Champion-esque hoodies we need — especially when they now feature leather detailing and are covered in logos.

 Shop the collection in full now on Coach.com.