Christine Hunsicker is the founder and CEO of logistics company CaaStle
that grew out of the success of her previous company, clothing-subscription brand Gwynnie Bee (which is now a subsidiary), and now powers services for rentals like ELOQUII Unlimited, Vince Unfold, and Banana Republic Style Passport, among others. According to Hunsicker, the rise of video conferencing presented a new need for the market: “We've found our members gravitating toward tops [even if] they may have selected more dresses in the past,” she says, also listing comfier, less structured wardrobe essentials
like cashmere jumpers
as the top-requested styles. Melissa Gonzalez
, fashion retail expert and CEO of The Lion'esque Group
, confirms that people still think of their outfits, but with the computer angle in mind. "From the waist up, we’re staring at each other more than we ever have, so I think there’s a desire there to make it fresh and feel good about that stuff again,” she says.