Released back in 2001, it allegedly wasn’t seen as commercially viable by the brand until Kate Moss specifically requested one from Nicolas Ghesquière himself. Once they clocked its potential, celebrities and fashion insider's flocked to grab one in every colour and the bag quickly became a bonafide hit.
But unlike the Fendi Baguette or the Dior Saddle, what makes the return of this bag uniquely interesting, is that it doesn't resonate with the logomania currently rampant across accessory trends. Being completely logo-less, the bag relies on a kind of IYKYK status. It's also not as polished or luxurious in the kind of obvious way we're used to with designer handbags. In fact, as one editor argues, the bag looks better the more worn-in it gets.