From ASOS To Zara: What To Expect From The Black Friday Fashion Sales

It may feel like we’ve only just packed away the Halloween costumes and scrubbed off the last traces of fake blood. Yet, somehow it’s already mid-November, and, in the fashion world, that means only one thing: Black Friday sales. While these usually don’t kick off until the end of the month (Black Friday itself still falls the day after Thanksgiving in the US, which is 29th November this year), the deals are starting earlier and earlier — some began in mid-October. Even for the most seasoned shoppers, it can be overwhelming.

This is where we come in. We’re here to help simplify things and cut through the noise with a one-stop guide to the best fashion Black Friday deals worth your attention, including those tempting early-bird offers. Read on to discover which brands are already slashing prices and which sales we’re most excited about. 

Abbot Lyon: Last year, the jewellery brand offered up to 40% off for Black Friday. We expect a similar sale for 2024 — especially as their Black Friday landing page is already live, though not yet populated with discounts.

Abercrombie & Fitch: Sign up now to be first to hear about the A&F Black Friday 2024 sale. Last year, the retailer offered 25% off sitewide.

AllSaints: The AllSaints Black Friday sale is not yet live, but you can sign up for early access here. Last year the brand offered 30% off everything on site.

Alo Yoga: Alo’s 2024 Black Friday sale is yet to be announced but you can shop their Singles' Day sale now, with 30% off sitewide.

Amazon Fashion: Amazon’s Black Friday sale hasn’t started yet (though it tends to be a good one, up to 50% off last year). However, there are already plenty of fashion deals already live here.

Anthropologie: Anthro’s Black Friday sale is not yet live, but you can sign up here for early access via AnthroPerks. Last year they offered 25% off almost everything on site.

Arket: Arket does not usually hold a Black Friday-specific sale, but you can find plenty of discounts — up to 50% off — in the ‘Previous Collections’ section of their website.

ASOS: ASOS will take part in Black Friday again — there is already a sale landing page live on-site, though we’re still waiting for the discounts. Last year they offered up to 80% off thousands of styles.

Astrid & Miyu: Early access sign-up to Astrid & Miyu’s Black Friday event is now available. Last year the jewellery brand offered 25% off everything.

Boden: It is likely that Boden will take part in Black Friday again — last year, they offered 40% off selected full-price items and 20% off everything else with a special code. We will report back once 2024’s sale is live.

Catbird: Catbird’s seasonal sale is live: 50% off the Black Diamond collection.

Charles & Keith: Accessories fans, keep an eye out for this one — last year Charles & Keith offered up to 50% off.

Coach: Last year, Coach offered up to 50% off select styles. Sign up here for early access to its 2024 sale.

Converse: For 2023 Black Friday, Converse offered 40% off with a special code.

COS: Last year, COS offered 25% off select pieces for Black Friday and then up to 60% off for Cyber Monday. We anticipate something similar for 2024.

Cozy Earth: The Cozy Earth 2024 Black Friday sale is now live — shop up to 35% off luxe loungewear, pyjamas, cashmere knits and cotton basics.

Daisy London: Last year, Daisy London offered 20% off all its jewellery, plus daily flash deals of up to 40% off. For 2024, you can sign up for early access here.

Damson Madder: Last year, Damson Madder offered up to 50% off select items.

Dr Martens: The Dr Martens Black Friday 2024 sale hasn’t started yet but they’re holding a Black Friday giveaway; the chance to win a £200 DM gift card. In terms of the sale, last year, DM offered up to 30% off select styles.

Everlane: Last year, Everlane offered up to 50% off almost everything for Black Friday and also partnered with The New Zealand Merino Company, where its Good Merino Wool Sweater yarns are produced; supporting regenerative grazing for its sheep based on every $100 spent. We anticipate something similar for 2024.

Farfetch: Farfetch historically has taken part in Black Friday, with various offers on designer fashion, from 20% off to 80% off.

Fenwick: Fenwick doesn’t technically do Black Friday — instead, they hold a ‘Christmas Warm Up’ sale over the same period (last year, this was up to 30% off select pieces). You can sign up now for early access.

FitFlop: The footwear retailer offered up to 50% off last Black Friday. Sign up here for first access to 2024’s sale.

Free People: The FP Black Friday 2024 sale is not yet live, though you can shop from their current sale lineup here. Last year they offered 50% off select items on Black Friday itself, various sales over the weekend, and then 40% off for Cyber Monday.

GAP: Last year, GAP offered 40% off most items and 60% off select styles.

Ghost: There’s no word on the Ghost Black Friday sale yet, though the brand is holding a Black Friday competition: The chance to win £500 to spend on Ghost and VIP early access to their deals. Enter here. In terms of what to expect, for last year’s Black Friday, Ghost offered 25% off all full-price items, which was increased to 50% on Black Friday itself.

Girlfriend Collective: Last year, Girlfriend Collective held one of the best sales on our list: up to 60% off site-wide. You can sign up now for early access to their 2024 deals.

H&M: This year, the H&M Black Friday sale will begin on the 25th of November, and app members will be alerted to any deals first (sign up here). For 2023, the retailer offered 20% off everything.

Hollister: Last year, Hollister offered up to 40% off for Black Friday. For this year, you can sign up for Hollister House Rewards for first access.

Jigsaw: Last year, Jigsaw offered up to 30% off for Black Friday.

Joanie Clothing: Early access to Joanie’s Black Friday 2024 sale is open now. Last year the brand offered 40% off everything onsite.

John Lewis: John Lewis’ Black Friday 2024 deals are already live with offers of up to 20% off.

JW PEI: The JW PEI 2024 Black Friday sale is now live, offering up to 55% off select styles, plus an extra 15% off with the code 24BF15.

Kate Spade: Last year, Kate Spade offered up to 50% off with a special code. Sign up for first access to the 2024 sale here.

Kitri: Kitri tends to go all out for Black Friday. Last year they offered 30% off almost everything, with early access for their subscribers.

La Redoute: Black Friday 2024 is officially live at La Redoute! Shop now for up to 50% off everything.

LK Bennett: Last year, LK Bennett offered 30% off across the site — we anticipate something similar for Black Friday 2024.

Lounge: Lounge’s Black Friday sale starts earlier than others, kicking off at 6 pm on the 17th of November. Sign up here for early access.

Lululemon: No word yet on Lulu’s 2024 sale, but you can sign up for early access here. Last year the activewear brand offered up to 50% off select items. (In the meantime you can shop their ‘We Made Too Much’ sale).

Lulus: The Lulus Black Friday sale is a good ‘un (last year, they offered 20% off site-wide and up to 70% off on sale items). Sign up now to be first in the know for 2024.

Madewell: For 2023, Madewell offered 50% off with a special code. We’re hoping for something similar this year.

Maje: We’re still waiting for word on the Maje Black Friday 2024 sale, but previously they have offered up to 30% off.

Mango: Last year, Mango offered up to 50% off select lines. Sign up here for early access.

Mansur Gavriel: Last year, Mansur Gavriel offered up to 50% off select items.

Marks & Spencer: Marks & Spencer doesn’t typically take part in Black Friday, but they do hold several seasonal sales. For example, right now you can score 20% off when you buy four womenswear, menswear or lingerie items.

Mejuri: Mejuri’s 2024 sale is not yet live, but Mejuri+ members have early access (sign up here). Last year, the jewellery brand treated us to 20% off site-wide when you spent £100 or more.

Missoma: This year, Missoma is offering 40% off site-wide from Tuesday 26th November until Tuesday 3rd December. Plus, for one day only on the 25th of November, 30% off everything on the website. You can get early access to all their sales, including Black Friday, here.

Monica Vinader: Monica Vinader’s Black Friday sale is not yet live, but you can sign up for early access here. Last year, the jewellery brand offered 30% off site-wide the week of Black Friday, plus daily flash deals up to 50% off.

Monsoon: Last year, Monsoon offered 30% off everything on-site. Sign up to Monsoon Reward for first access.

Net-a-Porter: Last year, the luxury retailer offered 30% off for Black Friday.

New Balance: Last year, New Balance offered 25% off for Cyber Week. You can sign up now for early access to its 2024 sale.

Nike: In 2023, the activewear brand offered up to 60% off select items and an extra 25% off with a special code. We anticipate something similar for 2024.

Nobody’s Child: Last year, Nobody’s Child offered 20% off everything with a code; we anticipate the same this year. Sign up for first access here.

Nordstrom: The Nordstrom Black Friday 2024 sale kicks off on the 21st of November. Last year the retailer offered a variety of can’t-miss deals on our favourite brands.

Oliver Bonas: You can sign up for early access to the Oliver Bonas Black Friday sale here. Last year the retailer offered 25% off hundreds of styles.

Ottoman Hands: Last year, the jewellery brand offered 25% off everything and up to 60% off select styles. Sign-up is open for early access to the 2024 sale.

Pandora: Last year, Pandora offered up to 30% off select items. Sign up now for early access.

Reformation: No updates yet from the brand about their 2024 plans, but last year Reformation offered 25% off everything on-site.

Reiss: Reiss doesn’t typically take part in Black Friday, but they do sometimes hold sales at the same time. Watch this space.

Revolve: Last year, Revolve offered up to 70% off for Black Friday.

Selfridges: Selfridges doesn’t technically take part in Black Friday, but it does tend to hold a ‘Christmas Comes Early’ sale over the same weekend.

Skims: Last year, Skims offered up to 50% off select items. While we wait for 2024’s sale to drop, you can already shop the brand’s bi-annual sale here, which also has offers of up to 50% off.

SSENSE: Last year, SSENSE offered up to 50% off on clothing.

Staud: Last year, orders over £250 earned a 25% discount with a special code.

TBCo: The TBCo — the Tartan Blanket Company — is taking part in Black Friday again. The signup page for early access is here. Last year they offered 30% off everything.

The Outnet: Last year, the luxury retailer offered 25% off everything with a special code.

UGG: Rather than a blanket discount, last year, there was a variety of savings to be made at UGG for Black Friday. You can sign up now for first access to 2024’s sale.

Uniqlo: Last year, Uniqlo held a variety of limited-time deals for Black Friday.

Urban Outfitters: Last year, Urban Outfitters offered up to 50% off everything on-site, so we expect something similar again. For first access, sign up to UO’s emails here.

Victoria’s Secret: In 2023, Victoria’s Secret offered up to 40% off almost everything on-site, plus special deals on certain items. You can sign up now to hear about the 2024 sale first.

Whistles: The sign-up for early access to Whistles’ 2024 Black Friday sale is here — last year, the retailer offered 20% off almost everything on-site.

Wolf & Badger: The Wolf & Badger Black Friday 2024 sale is live, with up to 40% off independent brands.

Zara: Last year, Zara offered up to 40% off select items, with app users enjoying early access.

& Other Stories: This year, the & Other Stories Black Friday sale kicks off on 29th November — it will launch the night before on Thursday for newsletter subscribers through a pre-sale code (sign up here for early access). Last year, the retailer offered 20% off sitewide.

Technically, these are not Black Friday specials, but they are deals nonetheless — score limited-time deals on fashion and accessories right now, including cosy slippers, thermal leggings, lightweight knits and jewellery.

This is also technically not for Black Friday, but Alo’s Singles Day sale is now live with 30% off sitewide. Shop their bestselling yoga sets and lounge sweatpants.

Jewellery lovers, this one is for you. For Black Friday, Catbird is offering 50% off its Black Diamond collection — very apt!

For luxe, ultra-cosy sleepwear and loungewear, you can’t beat Cozy Earth. Shop the Black Friday sale now for up to 35% off select items.

The John Lewis Black Friday sale is live now, with various savings on some of our favourite brands (20% off at Sweaty Betty, Nobody’s Child and Barbour) and on certain categories (20% off nightwear, lingerie, and shoes and boots).

Shop and save on JW PEI’s bestselling bags, shoes and clothing in the Black Friday sale, now live. Offers are up to 55% off select items this year, plus an extra 15% off with the code 24BF15.

The La Redoute Black Friday 2024 sale is already live, offering up to 50% off everything; fashion and homeware. This includes big brand names like Dr Martens, Levi’s, UGG, Tommy Hilfiger, Fjällräven, and more.

As a taster for what’s to come, shop Skims’ bi-annual sale now, with up to 50% off on loungewear, lingerie and sleepwear.

Score up to 40% off independent and luxury brands in Wolf & Badger’s Black Friday sale. On our wish list? Unique jewellery.