Tried, Tested & Loved: These Are The Brow Products R29 Editors Buy On Repeat

I saw a video on TikTok recently where a girl did half her makeup as she would today and the other half as she would in 2016. What struck me wasn’t the lighter concealer coverage or our newfound love of nose blush (both distinctly 2023) but the way she did her brows. 2016-her has dark, arched brows; Kim Kardashian brows, sharply sculpted with concealer. 2023-her has the polar opposite: thick, fluffy soap brows, the hairs pushed up to lift the face.

Of course, trends aside, the way we do our brows is totally personal — we each know what suits our face best. But you can’t deny that eyebrows are often our first feature to enjoy new treatments, applications and products, whether we’re laminating them, bleaching, tinting, microshading, feathering, dying them with fake tan or shaving them off altogether; heading to the salon and spending a small fortune on the perfect look.

But if you think you need to drop your monthly pint budget on your own pair, think again. The beauty aisle in your local Boots and our favourite beauty retailers have everything you need to achieve your best brows at home, whether you’re a 2016-brow kinda girl or 2023 — no expert help needed. We scoured the 'best of' beauty reviews and asked around the Refinery29 office for the top brow products our team are actually using, from your standard gels, powders and pencils to serums, treatments and tools.

Clear or tinted, eyebrow gel really is the lazy girl’s best friend. Just brush through your brows as you’re running out the house for a polished look, loading your brush with product if you prefer a heavier approach or wiping it off and brushing your hairs up towards your temples if you want a lighter, more awake vibe.

If you're after a clear brow gel then Blink Brow Bar should be on your radar. Not only does it keep your brows in place all day, but it also helps strengthen them thanks to a mix of marsupium bark extract (which stimulates cell metabolism) as well as vitamin E and jojoba oil. Plus, rosemary leaf oil (yes, that stuff that everyone has been obsessing over for growing their hair) is used to encourage regrowth in any sparse patches.

For those with naturally fuller brows or who take a lighter hand, you can’t beat Glossier's OG Boy Brow. Inspired by traditional hair pomade, it uses beeswax and carnauba wax to give brows a soft, flexible hold that doesn’t stiffen or flake — ideal for that my-brows-but-better look. It’s also packed with naturally fatty lecithin and oleic acid (derived from olive oil) to condition and moisturise your brows.

If you want a fuller look, benefit's Gimme Brow+, is a real hero product. Its formula uses tiny microfibres that volumises brows as well as combing them in place and is buildable and water-resistant, so you don’t have to worry about your brows shifting mid-afternoon.

We love a classic eyebrow pencil, especially one with a soft, blendable consistency that gives natural-looking brows and a formula that you can build up. Added bonus when it can double up as a light eyeliner.

Thanks to that ultra-small, micro-nib, this pencil delivers soft, natural-looking, hairlike strokes. The soft, smudgy formula is packed with vitamins
E and C to care for your brows, but its also fully waterproof and smudge proof so you don't have to worry about your eyebrows moving during the day.

At £28, Hourglass’ Arch Brow Sculpting Pencil is definitely pricey but we reckon it’s worth it; in the form of a mechanical pencil, its formula combines powder, wax and pencil for a truly natural-looking definition. It comes in nine shades — a mixture warm and cool — for the perfect match.

It’s not surprising that the unofficial queen of brows, Anastasia Beverly Hills, would produce one of the best brow pencils on the market. Brow Wiz doesn’t look like much at first but has a very fine tip which helps to mimic the appearance of individual hairs. Also, it has a waxiness that helps to shape and keep brows in place all day as well as defining them.

Brow pomade is easily one of the trickiest brow products to master. They tend to be heavily pigmented, so it's all up to you to nail the right application, but this also means you can really customise your look; whether that's bushy and bold, or light and soft.

Anastasia Beverly Hills’ Dipbrow Pomade is one of the very best we’ve tried, giving brows definition and thickness, filling in sparse areas and keeping them in place all day. Apply with a small angled brush like the brand’s No. 12, £18, which is double-ended with a spoolie.

Fan of a super bold brow? The Beauty Super Pomade from KVD is super pigmented, budge-proof, smudge-proof and sweat-proof for brows that won’t come off until you want them to. Better yet, the Super Pomade is designed also to be used as an eyeliner, perfect for on-the-go beauty.

A great eyebrow pomade needn’t cost you, as NYX proves. The consistently of their Tame & Frame Pomade is high on our list for its soft, malleable formula that doesn’t dry out quickly, as many other high street products do.

We love powder for a truly natural-looking brow, mainly because it often comes with two complementary shades that you can blend to create your perfect shade. This is an especially great option for redheads and blondes who struggle to find their exact shade.

This is not only one of the most innovative brow powder kits that we've come across — it comes with a stencil so you can get the perfect shape brows — it also is one of the most inclusive. Created in partnership with cancer charity, Future Dreams, it's designed with cancer survivors in mind, particularly those who have lost their brow hair through chemotherapy; inspired and championed by Blink Brow Bar's own Managing Director, Taj Giles, who was diagnosed with breast cancer last year. “There are so many traumatic changes in your life when dealing with a breast cancer diagnosis and undergoing treatment, losing your brows shouldn’t be one of them," she says. "[The Dream Brows palette is] so easy to use and the stencil helped to create a brow when I had nothing to work with. The product delivered a smooth, natural look that withstood the constant hot flushes I experienced throughout the day." Even better, the brand will be donating 50% of profits to Future Dreams.

According to the fair-headed members of team R29, this is the best brow powder for blondes as it never looks too ashy or grey, as some blonde brow products tend to do. The powder is also extra finely milled so its easy to blend together and create your perfect shade — a must for those who are bottle blondes, and whose hair tends to shift in tone the longer you're away from the salon.

Once again, ABH wins in the brow department, especially for redheads — when mixed together, the auburn colour duo has all the warmth and depth of your natural hair without that obviously fake orange tinge that some 'warm brown' powders have.

Brow pens are perfect for touching up sparse areas of your brows or adding soft, natural-looking hairs for a fluffy look.

Brow Flick is especially subtle for those just looking for a quick touch up. The felt tip style applicator is especially easy to use, even on moving public transport (speaking from experience).

For a brow pen that takes over from your gels, pomades and powders, Maybelline’s Tattoo Brow Micro-Pen Tint, with its four-pronged tip, gives the same realistic, hairlike strokes as a microblading treatment — for that salon-fresh look at home. 

NYX has one of the best shade ranges for brow pens on the high street, offering cooler and warmer options for blondes or for brunettes whose brows are lighter than their hair.

If you’ve spent any time on TikTok over the last few years, you’ll recognise the ‘soap brow’ trend, where soap or gel is used to lift and shape brows into a full and fluffy shape. It's like brow lamination at home. You can use actual soap for this look (hence the name), like a classic block of Pears Soap, £1.85, or West Barn Co Soap Brows, £10.50, which conveniently comes with its own spoolie brush, or you could try a clear wax or gel. As ever, Anastasia Beverly Hills’ Brow Freeze, £24, is the best. On the high street, NYX’s Brow Glue Instant Brow Styler, £7.99, also has a lot of fans.

It’s not just about styling your brows, it’s also important to consider treating them. Like any hair, a little TLC goes a long way towards thicker, fuller and healthier brows.

For those keen to build up sparse brows, we love the RE:BROW Programme. At £100 it is pricey but it includes a three-stage routine that, if kept up daily over two months, has been proven to make brows thicker and fuller (plus, right now you can score 50% off). You start with the vegetarian and cruelty-free Brow Vitamin gummies, which are packed with biotin (stimulates keratin production), vitamin C (helps to build collagen protein) and zinc (helps hair tissue growth). Then, every evening, the Brow Booster serum, full of peptides, vitamins, proteins, botanical extracts and amino acids to stimulate hair regrowth and strengthen hair follicles. Lastly, you use the Brow Roller, which is covered with tiny, titanium microneedles to stimulate the hair follicles and trigger the production of healthy new cells.

If a one-product routine is more your thing, try Revitalash’s RevitaBrow, which, again, is painfully expensive but was originally designed for cancer patients suffering from hair loss and is often awarded a five-star rating.

At the other end of the price spectrum, Blink Brow Bar's Nourishing Brow Oil is only £24 and uses sweet almond, rosemary, lavender and sandalwood oils to deeply nourish brows. Perfect for those who suffer from dryness in the colder months. It also comes packaged as a handy rollerball which makes it ideal for travel.

Beauty kits are brilliant for saving money and space. Here, they include everything you need to shape, groom and paint on your brows, such as brushes and spoolies.

The secret to great brows is using great quality tools, whether that's a super precise pair of tweezers, an all-in-one brush that does everything or curved scissors for trimming extra long hairs.