Singles Day Sales Might Be Bigger Than Black Friday — & They Start Now

If you’re waiting until Black Friday to reap the greatest savings on your festive shopping, you might want to re-evaluate that strategy, because today is Singles Day. Originating in China in the early 1990s in celebration of the uncoupled, this palindromic date has ballooned into a worldwide shopping holiday that’s just starting to catch on in the UK, and November 11th now boasts deep discounts from the biggest brands in the shop-o-sphere. As an event that honours going solo, sex toy brands like LELO, Lovehoney and Womanizer are the first to pull out all the savings stops — but plenty of bedding, fashion, and beauty brands are getting in on the action, too. Whether you are prepping for gift-giving or treating yourself, this global sale is the perfect excuse. And, if you’d rather skip the eye-burning process of endlessly scrolling for the best prices, we’ve got you covered — keep reading to see the deals that you can shop right this second, along with some bookmarkable ones that will be starting tomorrow. We’ve even created a handy table of contents — think of it as a savings guidebook — of live, clickable deals. Find some of our best bets below, and come back tomorrow for an even longer list of can’t-miss Singles Day savings.

Alo Yoga: 30% off site-wide

ASOS: extra 20% off sale items with code EXTRALOVE

Beauty Bay: up to 40% off select items

Brooklinen: 10% off sitewide

Boden: 22% off site-wide with the code E7K3

Cult Beauty: 15% off your first shop over £25 with code FIRST15

Current Body: extra £11 off orders over £150 with code SDS11

Elizabeth Arden: get a free, full-size Prevage City Smart Detox Peel-Off Mask on orders over £45 with code SINGLES

ghd: 10% off gift sets

Lovehoney: 20% off everything site-wide with code SINGLESDAY

Rebook: buy 2 items to get 22% off; buy 3 to get 33% off

Starting November 11, get 20% off everything with the promo code SINGLESDAY for one day only.

For 12 hours only, get up to 50% off best-selling LELO vibrators.

For a limited time, shop and save on Womanizer bestsellers like the InsideOut and Pro40.

Starting November 11 through to November 12, get 30% off everything from Alo Yoga. No promo codes are needed.

Using the promo code EXTRALOVE, save an extra 20% off sale items at ASOS right now.

Use the code E7K3 to get 22% off jeans, dresses, knits, accessories, and more — literally everything! — at Boden right now.

Starting November 11 through November 12, get 22% off select full-priced styles from Farfetch. No promo code is needed.

Plus an extra 10% off for Levi's Red Tab members.

Buy 2 items to get 22% off or buy 3 to get 33% off. This deal ends tomorrow.

Save on indulgent beauty treats.

Use the code FIRST15.

Shop and save on award-winning beauty tech.

From November 11 through November 12, you'll be gifted a free, full-size Prevage City Smart Detox Peel-Off Mask at Elizabeth Arden using code SINGLES.

Indulge in a top-rated hair styler.

Plus an extra 5% off with the code EXTRA5.