Cult Label House Of Sunny Has Opened Its First London Store

Sound the alarm! The Hackney-based cult label House of Sunny is opening the doors to its first store this week, holding a residency on London’s South Molton Street until 8th December.

The brand’s pop-up will showcase its thoroughly '70s AW19 collection, 'The Wonder Years', which includes grandpa-style argyle knits, blush jumpsuits and the Penny coat, an homage to Almost Famous which, thanks in part to its versatility (it comes in three iterations: chocolate vegan leather, jacquard tapestry and pistachio vegan suede), has dominated our Instagram feed for the past few weeks.

Founded by Sunny Williams in 2011, House of Sunny has built a loyal fanbase over the past eight years, with everyone from Stephanie Broek and Jessie Bush to Lucy Williams and Imani repping the brand’s pastel-hued gingham and colour-block fleeces. The label prides itself on resisting the never-ending carousel of new drops, instead releasing two season collections a year, all designed in its east London studio. 

While the AW19 collection is filling our wardrobe with chocolate knits, photo-printed co-ords and fuzzy faux fur jackets, you’d be forgiven for still being hooked on the label’s SS19 drop, which included a lime green crochet bralette and Victoriana cotton and lace blouse that essentially set the agenda for our summer aesthetic. 

Bursting with serotonin-boosting colour, playful prints and touch-me textures, House of Sunny has long been our go-to for joyful garms, so we’re thrilled to be able to browse in-store. The pop-up will also host events and experiences for customers including manicures by Secret Spa and a Bambrows brow bar, plus a performance by emerging R&B singer Tertia May. Driving home its sustainability mission, House of Sunny has invited local jewellery and accessories brands (think conscious labels like Phine and Neon Hope) to share the pop-up space with them, too. 

Christmas shopping (for ourselves and our pals) just got a hell of a lot easier.