Indie, scene, skater... The '00s brought us numerous alternative subcultures, but there's one in particular which hits many of us with an intense wave of nostalgia: emo.
Born from the emotional hardcore genre, bands like Hawthorne Heights, Funeral For A Friend and The Red Jumpsuit Apparatus reigned supreme, singing (and screaming) about everything from society to heartache and failed relationships. But emo was always more about aesthetics and style than it was ever really about music.
Before selfies were even a thing, emo kids snapped them on digital cameras held high in the air, their faces consumed by a jet black sheet of a fringe and captioned with lyrics about shotgun weddings and not being okay (I promise). Eyes were rimmed with lashings of kohl, studded belts were fastened around uncomfortably skinny jeans and snakebite piercings protruded from lips – if you were brave enough, that is.
As iconic as emo became over the years, it was relatively short-lived. The demise of MySpace was followed by Fall Out Boy's hiatus and Panic! At The Disco's descent into jazz. Around 2010, emo disappeared into the shadows and was soon dead and buried in a black organza gown and swathes of red eyeshadow, like My Chemical Romance's Helena.
Despite the coffin lid being firmly nailed down, emo has slowly but surely clawed its way back to the surface in recent years. Weezer announced a headline tour; Kim Kardashian even started to rock a lip ring. And just like before, the latest genre of emo – modern emo – finds its new, true home in makeup. At London Fashion Week SS20, Marques’Almeida sent black velvet lips thundering along the catwalk, and all-encompassing winged liner ruled at Halpern. Charcoal-scribbled lids took over at Ashish and multicoloured tears were painted underneath eyes at DB Berdan. Suddenly, emo was back from the grave – and we weren't at all mad about it.
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