Do you ever feel as though it's TikTok's world – and the rest of us are just living in it? Well, the app's latest boss move sounds like another step towards digital domination: namely, an expansion into the recruitment market.
This spin-off recruitment channel will reportedly allow brands to post job listings – in particular, entry-level roles appealing to Gen Z users. According to the report, "several big brands" have already been approached about getting involved.
It will also allow users to search for jobs and connect with potential employers, perhaps in a more direct way than on other recruitment sites liked LinkedIn.
Because it's aimed at the Gen Z job market, users will reportedly be invited to post a video résumé instead of a written CV. They'll also be able to share this video résumé to their main TikTok profile.
Though TikTok's recruitment channel sounds as though it's very much a work in progress, it's hard not to feel a little bit excited. After all, video résumés sound like a great way of displaying creativity to potential employers and bypassing some of the boring and drawn-out stages of a typical recruitment process.
It could even help to disrupt the job market in fields that are currently woefully lacking in diversity and dominated by thinly veiled nepotism.