Sure, things get weird on the runway. Sometimes, things glow in the dark; sometimes, there's war paint involved. But, this is a whole new level.
Diane von Furstenberg, the gal who more or less invented the figure-flattering wrap dress, made a very unflattering choice on the runway for her spring '13 show: She outfitted all the models in a pair of Google's ever-confusing Glass — a pair of distinctly non-chic frames with a mini-video camera attached. Call it the new Big Brother, call it a useless tech venture, but call it fashion? Not sure.
As The New York Times' On The Runway points out, runway shows and product placement are hardly strangers these days. But usually the corporate schmoozing is restricted to conveniently positioned names and well-publicized sponsorships. Bringing an outside product — especially one as, well, random as this — is a big jump. A top Google exec also sat in the front row next to the usual editors and buyers.
Maybe we're being too harsh. Are Google specs the thing of the future? We loved DVF's latest collection, and while the glasses were an unexpected choice, the clothes still shined through. The more we look at the asymmetrical red frame with the collection's bold colors, the more we suspect DVF is just a designer ahead of her time. Or, maybe we just need a nap. What do you think of this marketing move? (WWD)
Image via WWD.
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