Oh Lancôme, you tease. The brand just released this animated video to promote the launch of their soon-to-debut collaboration with designer Alber Elbaz and it's left us both excited and perplexed.
The 10-second animation, while adorable, manages to tell us absolutely nothing about the collaboration, and yet, we're still mesmerized by it. Guess we'll just have to wait for the next teasers — launching tomorrow and May 31, respectively — leading up to the full video reveal and collection launch on June 3. Until then, we'll just be here, quietly obsessing over those crazy-long lashes and over-analyzing this equal parts frustrating and tantalizing animation.
Photo: Courtesy of Lancôme
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