Meet The Designers Everyone’s Going To Be Talking About…All The Time

Let the planning for London Fashion Week commence! The British Fashion Council has just announced the NEWGEN sponsorship lineup for September, and it is good. NEWGEN sponsorship is traditionally bestowed the to rising fashion superstars who are destined for great things — and this season is no different. Sister by Sibling, Liam Fahy, JJS Lee, and Nasir Mazhar are just some of the brands winning accolades this time around.

Sarah Mower, MBE, BFC ambassador for emerging talent and chair of the NEWGEN selection explains, “Being part of NEWGEN puts designers on a fast track to international exposure, giving them the opportunity to learn how to do business and allowing them to meet with top level buyers and press. With the professional backup of an amazing volunteer team of NEWGEN industry committee members, all of the winners this season have honed their product and upped their game. We can't wait for London Fashion Week to see what they'll do." You took the words right out of our mouth. Roll on, September; we’re ready for you. (British Fashion Council)