Fashion Digest
“Ever since I can remember, I have always had a natural curiosity. And growing up as a small-town kid in Wolverhampton [England], I soaked up everything I could. I would spend hours poring over art books in the local library and collect fashion magazines, cutting out my favorite spreads and making scrapbooks. I guess not much has changed; I make sure I absorb culture from music, fashion, art, literature, and wherever I am. I studied at Central Saint Martins [College of Art and Design], moving from my hometown to London when I was 18 and never looked back. I started off assisting Nicola Formichetti, and it all grew from there.”
The Big Bang
“From my trend consultancy work, I knew nail art was going to be massive. Wah was a continuation of the brand I’d worked on since I was at university, so when I decided to make a nail salon, it seemed like a natural extension of the brand, which focused on women, community, and fashion — cool girls doing cool things. That was in 2009, and by 2010, I had a concession in Topshop, Oxford Circus. That was always in the business plan, but I was really happy when it finally happened.”
“I had no idea what I was doing. I knew I had a good idea, and I ran with it. Be fearless and be first are what I’d say were the most valuable lessons I learnt during that year. I apply that to most things I do.”
“My baby always keeps me going, as I want to provide for him and to influence a generation of young girls — that whoever you are, and whatever background you’re from, you can achieve what you want with a little hard work and perseverance. Wah is more than a brand for me, it’s a lifestyle and an attitude that permeates all of what I do.”
Hair and makeup by Renee Rael