“For me, there has to be a connection between health and beauty," she told WWD
. "Those things can’t be in a vacuum and I think Neutrogena really champions healthy skin and beauty with a focus on health. So I gravitated toward their values and commitment to quality." She'll be doing so by actually integrating her ideas into the research and development process, participating in product development and marketing initiatives. "The more I met with these smart women, scientists and executives, it became clear that the company really values intelligence and the well-rounded beautiful woman, and I felt that was something I could really get behind." And so can her fans, the skincare titan hopes. Noted for her legion of intensely loyal admirers, Washington brings a marketing appeal few can compete with right now.
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