Blake Lively Loves Her Some L’Oréal

L'Oréal announced via Instagram today that Blake Lively has joined their team as the newest spokesperson for the beauty brand — and Vogue Paris spoke exclusively with the actress about the partnership. Lively is no stranger to the beauty scene (the actress also represents Gucci Première perfume), but this partnership is a whole new game for the star. Says Lively about joining the ranks: "[L'Oréal spokeswomen] are not just beautiful women, they are women of character."

When it comes to her own skin-care routine, Lively explains that she's all about SPF — and that L'Oréal's cutting-edge products make the brand a perfect fit for her. "I've always chosen technical formulas, products that work that bit harder," says the actress. "A moisturizer that hydrates isn't enough for me — it should also blend away pores, preserve the skin's elasticity and give a fresh, smooth look." Her admission of her favorite products from the brand also give us a sneak peek into its upcoming launches: Sublimist Perfect Skin Corrective Moisturizer, BB Crème Solaire SPF 30, and Color Riche Extraordinaire Lip Color will apparently all be available in 2014.

So, for any of you out there that worried that we might see less of Blake in her new role as founder of a forthcoming GOOP-ish lifestyle website, rest assured: We will continue to see lots of the actress' glowing good looks. (Vogue Paris)