Photo: Courtesy of Instagram/Michael Kors
In case you’ve been catching those zzzs under a rock lately, you are well-aware of Instagram’s introduction of sponsored ads. And, to kick it off, Michael Kors debuted the first-ever sponsored snap to our feeds. While users worldwide expressed their disdain for the pic — which is a still-life composition of macaroons, a watch stopped at 5:15 p.m., and a tea cup — it was actually a runaway success.
Yep, despite the cries of disapproval, the ad was a major win. According to the Instagram marketing analytics site Nitrogram, the post garnered the designer 34,000 more followers and 218,000 likes in just 18 hours. That’s 16 times higher than the average 2,138 followers gained by landing on the popular page. Sure, those stats were off the charts, but the commentary within the post was definitely not as stellar. Gripes on gripes littered the comment section, with 20% expressing a negative opinion on the whole shebang. Hey, you can't win 'em all! What were your thoughts on the ad? Weigh in below. (Nitrogram)
AdvertisementADVERTISEMENT