2014’s Newest Selfie Craze: The Selfeye

In the beginning, there was the selfie, a word and social-media craze so powerful, it earned its own place in the Oxford English Dictionary. Indeed, there are whole how-to videos and beauty tutorials dedicated to perfecting it. Well, in 2014, the selfie is going to the next level, especially if Max Factor has anything to say about it. Ladies and gentlemen, we'd like to introduce you to the 'selfeye.'

In a recent Telegraph article, the mega beauty brand is putting the self-photography focus squarely on great eye-makeup looks with a social media promotion for their new Excess Volume Extreme Impact mascara. Users are encouraged to send in snaps featuring their best eye art and lush-and-longer lashes (courtesy of the new mascara, naturally) with #selfeye.

We can see this little promotional scheme taking off in a much bigger way. Think about it: Would you rather "like" another boring headshot or be inspired by a close-up of ninja-like eyeshadow and liner skills? We know which we'd rather see in our Instagram feeds. In fact, we're touching up our concealer and getting a little extra sleep just in case this trend winds up taking off. There's only so much a filter can handle, after all. (UK Telegraph)