For a company whose chief values are visibility and exposure, this app offers a dramatic new take on social media. Snapchat already lets users share and send without leaving a footprint, more or less, and apps like Whisper and Rumr are designed to communicate anonymously. But, the Facebook landscape is vast and expansive, and weaving its webs incognito could be dangerous and problematic.
The social media empire has undergone some nips and tucks in its 10-year tenure, but this app would be a serious facelift.
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