Finally, An Online Beauty Destination For Women Of Color Is Here

If you've been complaining for a long time that it's hard to find a decent array of products tailored to your skin tone, there is hope on the Internet. It's called Doobop, and it's an online beauty destination specifically designed for women with brown skin and textured hair.

One look at the offerings on the site, and it makes you want to pile them all on your bed and roll in them like a litter of puppies. We're talking skin-care brands like Caudalie, RMS Beauty, and Ahava; hair care from the likes of Andre Walker, HapsatouSy, and Sachajuan; and gorgeous cosmetics from Becca and Damone Roberts along with stalwart necessities from Iman and Fashion Fair. The product offering is well-curated, and it's most likely set to expand with need.

You can fill out beauty consultations to get personalized recommendations and receive solutions (such a refreshing word) for concerns like dark spots and discoloration, dryness, and makeup that won't turn chalky or ashen. It's genius, and it's long overdue.

The brainchild of a makeup maven and a former L'Oréal market exec, the intent of Doobop is to serve the needs of women with brown skin tones by broadening the conversation. We're no longer confined to the ethnic aisle, we're the entire store. Their experts, Cynde Watson, Sam Fine, and Liz Owusu, have a depth of understanding and a wealth of products that's exciting, fresh, and right on time.