Photo: Courtesy of Sunglass Hut.Looks like Google is now targeting techies with a sense of style. Luxottica Group, the Italian-based giant behind eyewear brands from Ray-Ban and Persol to Chanel and Prada, has announced that it's adding a new name to its long list of licensees. Luxottica will join forces with Google to design, develop, and distribute a line of Google Glass eyewear. If you've ever wanted to try Glass without looking like a Silicon Valley billionaire about to give a TED Talk, this news is for you.
Luxottica said in a statement it will work with Google "on the creation of innovative, iconic wearable devices [that] match high-tech developers with fashion designers and eyewear professionals." The two companies will establish a team of experts who design, develop, and engineer Glass products that are as much fashion accessory as wearable tech. That's a major boon for anyone intrigued by Glass technology, but put off by those dorky futuristic frameless specs.
Details about the Luxottica-Glass products have not yet been disclosed, but according to the statement Ray-Ban and Oakley, its two major proprietary brands, will be a part of the collaboration. Sadly, a pair of Prada Glass specs does not appear to be immediately forthcoming. But, after valiant attempts by Diane Von Furstenberg to make Glass chic, this new collab is the first thing that may actually convince us to walk around with a video cam attached to our faces.
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