Early this morning, social media followers started to notice something suspicious happening on Taco Bell's various accounts. The purveyor of gorditas and those addictive cinnamon twists had completely wiped out all of its previous updates in anticipation of a major announcement. Now, we know what it is: Taco Bell is leading the fast food charge of going mobile.
The Bell has launched a new app that allows diners to order from the entire menu ahead of time, then pick it up at the restaurant or drive-through. You can also pay through the app, so getting that chalupa is a currency-free breeze.
Taco Bell is also incentivizing patrons to use the new app. Tressie Lieberman, the senior director of digital marketing and platforms for the chain tells USA Today, "You'll be able to order products that no one else can."
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Living más is now easier than ever. Hopefully other chains (*cough* Chipotle *cough*) will follow suit.
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