In the first two experiments, the researcher had young women (each wearing shoes of a different heel height) randomly ask men walking alone to participate in a survey. In the third experiment, the women intentionally dropped a glove while walking. And, in the fourth experiment, one woman stationed herself in a popular bar and waited for men to approach her. In all of the experiments, men were more likely to approach the women (and answer their survey questions or pick up their forgotten glove) if the ladies were wearing higher heels.
Yahoo reports that the results of the study “showed that high heels were associated with greater sexiness, overall physical attractiveness, breast attractiveness, beauty, attractiveness to other men, and willingness for a date.”
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