The ad is for a pair of polka dot women's underwear on Urban Outfitters' British website. An anonymous source filed a complaint about the ad to the ASA that the model was "unhealthily thin."
The ASA then ruled in favor of the filed complaint. It said in a statement, "We considered that the model was very thin, and noted, in particular, that there was a significant gap between the model’s thighs, and that her thighs and knees were a similar width." The statement also addressed the audience of the UO shopper — likely a vulnerable teen who could be easily influenced by an unrealistic body image.
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