Vice Media wants to get all up in your lady business. The site will launch its first female-focused vertical this spring. It'll be called Broadly, and it will extend the brand's ethos to tell original stories through both written and visual mediums. According to The Hollywood Reporter, which broke the news, Broadly's content will cover "a variety of topics including politics, culture, lifestyle, sex, and fashion."
Vice also announced a new slate of video programming for Broadly. A Day in the Life "will examine the careers and lifestyles of everyone from a bullfighter to a ballerina." Style and Error will break down the high-fashion world to make it more accessible to viewers. How (Blank) Found Feminism will feature public figures discussing what made them realize they were feminists.
Broadly will be led by director of content Tracie Egan Morrissey, whose name you might recognize from her time at the blog Jezebel. Shanon Kelley will serve as the vertical's publisher.
We can't wait to see what these broads have in the pipeline. (The Hollywood Reporter)
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